Fragrance from India's Soul
Traditional ItraCrafted in Kannauj
Discover the timeless art of Indian perfumery, where flowers, woods and earth are transformed into exquisite fragrances through the traditional craft of Kannauj.
Where Fragrance Becomes Heritage
From the fragrant fields of India to the hands of skilled artisans, Ittare carries forward the traditional art of Kannauj perfumery.
Rooted in tradition. Created for today.
The Art of Ittare
From Flower to Fragrance
In Kannauj, fragrance is not simply blended.
It is crafted.
Through traditional perfumery techniques, delicate floral and natural aromatic materials are carefully transformed into concentrated Itra.
Every bottle carries a little of Kannauj with it.
EXPLORE OUR CRAFTA Fragrance Heritage That Endures
The Ancient Craft
The traditional Deg-Bhapka method became an important part of Kannauj's perfume-making heritage.
The Age of Royal Fragrance
Traditional Itras became closely associated with refined fragrance culture and royal patronage.
Kannauj's Fragrance Legacy
Kannauj's reputation as a centre of traditional Indian perfumery continued to grow.
Heritage, Reimagined
Ittare brings this fragrance heritage into the modern world through thoughtfully crafted Itras.
Explore the World of Ittare
Find the fragrance that speaks to you.
Floral Itras
Rose · Mogra · Lotus · Rajnigandha · Parijat
Woody Itras
Sandalwood · Oud
Spiritual & Contemporary
Khas · Tulsi · Mitti
Fresh & Botanical
Lemongrass · Lavender · Citrus · White Musk
Rose Water
Traditional floral freshness for everyday rituals.
Gift Collections
Thoughtfully presented fragrances for meaningful occasions.
Discovery Sets
Explore the world of Ittare, one fragrance at a time.
Why Choose Ittare
Alcohol-Free
Long Lasting
High Concentration of Natural Oils
Premium Quality
Finest Ingredients Sourced Carefully
Elegant Packaging
Perfect for Gifting Loved Ones
Secure Payments
Multiple Safe Payment Options
Hear from the Ittare Community
Words shared by our customers about their fragrances.
Customer video review
Customer video review
“Pure ittar hai, long lasting bhi hai. Tulsi Maharani ki sugandh pure hai. Gulab jal bhi bahut hi accha hai.”
“Krishna mandir gayi thi, aur gulab ki khushboo abhi tak mann mein basi hui hai. Main hamesha Thakurji ke liye wahi sugandh dhoondhti thi. Aakhirkar wo ittar mil hi gaya. Ab ghar bhi mandir jaisa mehekta hai.”
A Fragrant Invitation
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